The appetite to market your business should not be influenced by just quenching your psychological thirst to take action. This can result in you spending a little money in a lot of places and still have a company that needs nourishing. Better to wine and dine your company with the best marketing and branding, take in a belly full of business and never again go hungry.
It is easy for a wedding professional to feel they are very proactive in promoting their business by taking the time to take a basic listing on many advertising websites or take small ads in wedding magazines. Getting noticed and generating a meaningful response this way is like attending many crowded sporting events hoping that the television camera panning the crowd will see you and put you on television.
Investing in elegant and prominent advertising, marketing and branding both online and in print in carefully chosen places will make customers hunger for you. If you are in NY or NJ, come watch Alan Berg Amy Wilkins, publisher of Martha Stewart Weddings and myself discuss how to merge your print and online marketing in a great wedding industry networking and educational event on January 11th at The Rosewood in Edison. Pre-registration is closed by you can register at the door, learn, network and enjoy some good food and entertainment. For info click here.