Co-authored by Theodora Kimmel
If you have a store-front, it can be easier than you might realize to forget the influence of your store signage. The question is knowing how and what to look for, and giving equal attention to signage inside or outside of your store. Paying attention to the subtle nuances and details of your signage can make such a difference when it comes to your overall company image.
According to a study by the Pennsylvania College of Optometry, two simple elements can enhance the effectiveness of signage design:
The power of signs’ influence extends beyond what you can do with them to simply capture attention. Signage can also act as a security guard, helping to maintain order in your store through subtly. But, instead of being direct and curt the way an actual security guard might be, signs give you the opportunity to be creative and cute. Combining this quality while still getting the message across allows you to retain the uplifting atmosphere of your store, which is key in the wedding industry. The power of signage is on your side.
Here are some examples:
Instead of “Watch Your Kids”
Instead of “Please do not sit on the chair”
Instead of “Do Not Touch”
The idea is simply to think of signage that adds a fun element. Take for example, this one from Er-InteriorDesign, a company that specializes in Interior Design, but has also created unique Wedding Invitations:
Signage is an opportunity to show off your store’s personality, and to even highlight your own artistry when appealing to couples-to-be. Moreover, using signage can be a powerful way present ideas to your customers, especially ones they may not have thought of themselves. In an industry that is so focused on helping people to create their special day and to tune into people’s desires, this element of creative expression will resonate with them.
Another component of thoughtful signage is to address the specific specialties of your store that your company name and overall concept may not clearly state. As example, let’s say you own a party supply store, and one section is entirely devoted to invitations. Your store’s name is called “Party Hardy: Everything You Need For Fun.” The name clearly makes the point that your store is about parties, but doesn’t really get into specifics, like your invitation section. Place a prominent sign by this area to capture the attention of customers that inspires them to really look at all you can offer them.
Co-authored by Theodora Kimmel